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Nicotine & Tobacco Research Advance Access originally published online on May 27, 2009
Nicotine & Tobacco Research 2009 11(7):842-846; doi:10.1093/ntr/ntp074
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© The Author 2009. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org

Measuring cigar use in adolescents: Inclusion of a brand-specific item

Joshua J. Terchek, Elizabeth M. G. Larkin, Margaret L. Male and Scott H. Frank

Joshua J. Terchek, B.A., Department of Family Medicine, Case Western Reserve University, Cleveland, OH
Elizabeth M. G. Larkin, M.S., Center for Adolescent Health, Department of Family Medicine, Case Western Reserve University, Cleveland, OH
Margaret L. Male, M.P.H., Center for Clinical Investigation, Case Western Reserve University School of Medicine, Cleveland, OH
Scott H. Frank, M.D., Division of Public Health, Master of Public Health Program, Departments of Epidemiology and Biostatistics and Family Medicine, Case Western Reserve University, Cleveland, OH

Corresponding Author: Joshua J. Terchek, B.A., Department of Family Medicine, Case Western Reserve University, 10900 Euclid Avenue, Cleveland, OH 44106-4945, USA. Telephone: 216-702-6146; Fax: 216-368-4348; E-mail: joshua.terchek{at}case.edu


   Abstract

Introduction: This study examined whether the standard measure of cigar use in adolescents could be improved by the addition of a brand-specific example.

Methods: In 2002, prevalence of tobacco use was assessed in six midwestern U.S. high schools using the Youth Risk Behavior Survey. The survey was readministered to the same schools in 2004, with the brand name "Black and Milds" added to the item measuring cigar use. Changes in local prevalence rates were compared with national rates.

Results: Local rates of cigar and cigarette use in 2002 were consistent with national rates reported in 2003. In 2004, when the cigar item was modified to include a brand-specific example, the percentage of students reporting cigar use nearly doubled—from 12.9% to 20.7%. This difference was particularly notable among Black teens. During the same period, local rates of cigarette use remained constant, as did national rates of reported cigar and cigarette use.

Discussion: Results suggest that the current national survey item may not adequately measure cigar use. Accordingly, prevalence of cigar use among adolescents may be greatly underestimated, especially among Black youth.

Received: January 8, 2008; Accepted: February 9, 2009
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