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Nicotine & Tobacco Research Advance Access originally published online on February 27, 2009
Nicotine & Tobacco Research 2009 11(3):254-261; doi:10.1093/ntr/ntn033
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© The Author 2009. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org

The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions

Yahui Kang, Joseph N. Cappella, Andrew A. Strasser and Caryn Lerman

Yahui Kang, Ph.D., Bell Falla and Associates, Norwalk, CT
Joseph N. Cappella, Ph.D., Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA
Andrew A. Strasser, Ph.D., Department of Psychiatry, University of Pennsylvania, Philadelphia, PA
Caryn Lerman, Ph.D., Department of Psychiatry, University of Pennsylvania, Philadelphia, PA

Corresponding Author: Yahui Kang, Ph.D., Bell Falla and Associates, 383 Main Avenue, Norwalk, CT 06851. Telephone: 1-203-885-7860. Fax: 1-203-299-0194. Email: kangyahui_2000{at}yahoo.com


  Abstract

Introduction: Studies have found that smoking-related cues elicit smoking urges in addicted smokers. This work presents the first cue-reactivity study in the context of antismoking advertisements.

Methods: Using a two (no cue vs. smoking cue) by two (high vs. low argument strength) mixed design, we tested the hypothesis that smoking cues presented in antismoking advertisements elicit smoking urges. The study tested 96 adult smokers using both self-reported and psychophysiological measures of smoking urge. It also explored gender differences during the urge elicitation.

Results: Smoking cues in antismoking advertisements elicited smoking urges in the weak argument condition.

Discussion: Antismoking advertisements with smoking cues and weak antismoking arguments could produce boomerang effects on smokers through urge elicitation.

Received: June 6, 2008; Accepted: October 19, 2008
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