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Nicotine & Tobacco Research Advance Access originally published online on August 17, 2009
Nicotine & Tobacco Research 2009 11(10):1175-1181; doi:10.1093/ntr/ntp118
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© The Author 2009. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/2.0/uk/), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Patterns and behaviors of snus consumption in Sweden

Helena Digard, Graham Errington, Audrey Richter and Kevin McAdam

Helena Digard, B.Sc., Group R&D, British American Tobacco, Southampton, UK
Graham Errington, C.Chem., M.R.S.C., M.B.A., Group R&D, British American Tobacco, Southampton, UK
Audrey Richter, Ph.D., Group R&D, British American Tobacco, Southampton, UK
Kevin McAdam, Ph.D., Group R&D, British American Tobacco, Southampton, UK

Corresponding Author: Kevin McAdam, Ph.D., Group R&D, British American Tobacco, Regents Park Road, Southampton SO15 8TL, UK. Telephone: +44 (0) 2380 793753; Fax: +44 (0) 2380 779715; E-mail: kevin_mcadam{at}bat.com


  Abstract

Introduction: Snus is an oral snuff consisting of moist finely ground tobacco which is available in a loose form or with portions of the tobacco sealed in small sachets termed "pouches." The product has a long history of use in Sweden. Currently, there is very little published information on levels of consumption and usage behaviors for snus in Sweden. The objective of this study was to obtain data on the frequency and duration of loose and pouched snus consumption in Sweden and investigate usage behaviors.

Methods: Telephone surveys of snus users randomly selected from telephone directories in all regions of Sweden were conducted in 2007 and 2008. In total, 2,914 respondents answered questions on snus usage, including the types of products used and the quantity and frequency of use.

Results: The majority of respondents (96%) used either pouched or loose snus alone. A minority (12.6%) reported dual use of smokeless and combustible tobacco products. Average daily consumption was 11–12 g for pouched snus and 29–32 g for loose snus. The typical duration of use of each pouch/portion was 60–70 min.

Discussion: This survey has provided new insights into contemporary snus use in Sweden, such as the marked differences in daily consumption between loose and pouched snus, length of time that snus users typically keep pouches in the mouth, differential patterns of use in males and females, and the simultaneous use of multiple pouches in a small proportion of users.

Received: January 6, 2009; Accepted: May 23, 2009
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